Wode: The First Pigmented Fragrance
Odious? Perhaps only to us old school types. Maybe if the ads didn't look so much like a CSI photo... Also, the designers, Brian Kirkby and Zoe Broach, might give some thought to the notion that we no longer paint ourselves blue and live in trees.
Boudicca's Wode, perhaps the most truly groundbreaking recent fragrance launch, has traversed to the illicit and taboo, including notes of opium and poisonous hemlock. Moreover, Wode lives up to its name and is the first pigmented perfume spray: the cobalt vapour colours the skin blue then disappears without a trace. "The paint dissolves through some chemical combinations – it's the magic of science," say the Boudicca designers Brian Kirkby and Zoe Broach. "Queen Boudicca's tribe would mark themselves as warriors. The markings, the coloration, would have been associated with bravery, courage, status, virility, fertility and heroism." If it is possible for a perfume to transmit avant-garde principles, then Wode comes very close to it, with innovations of colour and intimations of illegality.
From: The Independent 1-19-09
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